Social Media is a term we hear a lot about virtually every day. It’s a valuable business tool because it allows companies to reach the users of their product or service directly over apps such as Facebook, Twitter, and Linkedin very quickly and efficiently.
Your reach is powerful. For instance, if you’re a restaurant and you see your reservations are light Wednesday night. You can send a message out over Twitter, for example, stating you’re going to have XYZ special on even at the last min. People will receive your message and respond accordingly. There are thousands of specific applications unique to every industry and business. You can really dominate your market using social media in a cost effective way.
Using online tools like these are also the least expensive tools available to obtain direct outreach with your client base. It is also a great method to where you can listen to your audience and get direct feedback from them. Many businesses use social media to build a buzz about a new product release especially if the new product provides value to the end user in a way that solves an everyday problem.
You can grow and capture a new audience just as quick. There are many strategies to grow your audience, even capture your competition’s audience in a polite, concise way which doesn’t come across as offensive. The beauty in the way social media works is you can even drill down and see who and what your competition is working with and perhaps gaining an understanding of their next move in their development of a product and who it caters too.
if you find a good Strategist, a person or a company able to build a strategy directly relating to your business and industry, it’s like GOLD, you can map out with specific intent an exact game plan with crazy accuracy with measurable, tangible results.